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Für die Beteiligten
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Focusing on the Customer: The Concept of the Customer Journey Breitscheidstr. 10 Für die BeteiligtenStudienarbeit aus dem Jahr 2011 im Fachbereich BWL Offline Marketing und Online Marketing, Note: 1,3, Universitt Kassel (IBWL), Veranstaltung: Market Communication, Sprache: Deutsch, Abstract: The purchase decision process has been a topic of market research for many years. Until recently, this research has focused on the effect advertising has on customers as they choose a suitable product after consideration and comparison of various alternatives.
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